Care without compromise

Solve for housing. For every member.

We're building the largest senior living community in the world—without laying a single brick.

Upside is creating a new category in senior living. We partner with the largest multi-family operators in the country who have millions of units in virtually every market, across the country, on demand. And every apartment is able to be modified for members' health and safety needs. Simply putyour Members can live wherever they choose. 

In their own home. Closer to family. Cross-state. Across the country.

Now seniors have an advocate in their aging journey. 

Aging in Place.
Aging in the right place.

Upside helps members live the life they want. In the place they want. If members choose to remain in their own homes, Upside can...


Coordinate safety modifications


Coordinate technology modification


Provide a home management concierge

And when your member needs more care,
Upside can help them find a new home.

The appropriate amount of care.
When they need it.

In addition to sourcing housing, Upside is your member’s partner for the entire aging continuum.

While reducing stress for your member and their family, which includes the following:


And when your member requires additional medical attention, Upside can coordinate and manage certified caregiver support. So your member is cared for every step of the way. For the long haul.



A comprehensive, first-of-its-kind initiative aimed at identifying housing risks and promoting relevant, stable housing for individuals in need on a national scale. Through tailored recommendations and a range of interventions, Upside addresses the specific needs of each of your eligible members. This not only supports sustainable housing arrangements but also contributes to significantly reduced claims costs.
Yes! Housing is not a one-size-fits-all strategy. And we specialize in delivering versatile, flexible support that meets members where they are. We’d be happy to walk through your particular use cases.
Upside currently operates in 6,000 communities across 42 states and is continuing to grow! For an analysis of our network in your area, please contact us.
Upside’s flexible program design and straightforward fee structure make services simple and affordable for both you and your members. Reach out to discuss the details of your particular plan and to receive a customized proposal.
Plans who work with Upside to solve housing stability issues can expect to experience improvements in membership growth and retention, enhanced member engagement, reductions in medical spending, and positive health outcomes for enrolled members.
Learn everything you need to know about Upside so you can share the benefits with your organization.